Nov 26, 2024
Quick Recap
In this episode we shared updates about our business and podcast
strategy while highlighting the importance of faith and partnership
with God in entrepreneurship. This included insights on
reevaluating Black Friday sales strategies and boosting revenue
through education, accountability, and community support.
Summary
Black Friday Strategies and Updates
We discussed Black Friday strategies, emphasizing the importance of
reevaluating offers and communication channels like email and
texts. Key points included leveraging Small Business Saturday,
Cyber Monday, and Giving Tuesday to maximize sales in the following
week.
Our Journey and Professional Challenges
We shared personal and professional growth experiences, including
navigating challenges like disagreements about living arrangements
and juggling roles in two startups. These challenges led to
stepping back temporarily from the podcast and email community,
reinforcing the importance of adapting to changing
circumstances.
Podcast Direction and Business Shift
Plans for the podcast include shorter, more frequent episodes (five
days a week). We’re shifting away from high-ticket programs and
masterminds, focusing instead on providing education,
accountability, and community. This aligns with the launch of the
7-day "Reignite" challenge, designed to help entrepreneurs reset
and refocus.
Faith and Partnership in Entrepreneurship
We stressed the role of faith in business, highlighting the Bible
verse, “His grace is sufficient for me. His power is made
perfect in my weakness.” This perspective drives our focus on
building sustainable, God-aligned businesses.
Strategies to Boost Sales and Revenue
Suggestions included bundling products, offering discounts, and
adding bonus digital resources to entice buyers. We emphasized the
importance of volume and creative incentives to make offers more
appealing.
Black Friday Sales Strategy and Testing
Key recommendations:
- Understand what God is guiding you to sell and prepare your audience in advance.
- Use pre-notifications and multiple communication channels to build excitement.
- Test systems and automate communications for smooth sales operations.
- Create unique offers for Small Business Saturday and Giving Tuesday.
- Rest on Sunday and follow up on Monday to maintain balance.
Finally, we encouraged everyone to use this season to make a final revenue push while participating in the "Reignite Challenge" for personal and business growth.
The Bold Equip Collective:
www.theboldequipcollective.com/waitlist
Reignite challenge:
https://link.gosocialfox.com/widget/form/Sshanpw0Q182v98zXbiU