Dec 14, 2022
Most launches fail because we give up after not seeing initial sales. We don’t want to feel dumb or like a failure so we quiet quit the launch. Maybe only a few people knew we were dreaming about that big goal so what is the harm if I just quietly stop talking about it and move on. This is particularly true in spaces where you are trying to grow your authority. After all, how can we be the authority if only one person believes it?
Does any of this sound like the thoughts in your head? This episode is for you today!
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