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Dec 7, 2022

On this week's episode, I am joined by copywriting wiz Brenna McGowan who is here to share some valuable insight on some very important topics. People need more time in buying decisions more than ever. Sales process becomes naturally easier when people have a buy-in for the problem you solve, not the product details. Launching properly can make your sales process so much smoother. A " yes" that is pressured will not bring the best clients. You want to attract people who are super excited for your service or program. Three things you need: Offer, Audience, and Messaging.

 

In this episode you will learn about:

  •  How long should my pre-launch last for a $1,000 product (5-6 weeks)
  • What to say to help them know where are they right now, what you need to say to move them over to the transformation
  •  What should  a person talk about in a launch
  •  How to not squish and rush the sales period. 
Brenna McGowan is an email copywriter, Instagram expert and co-creator of The Content Bar, a membership for female creatives that combines the power of words with scroll-stopping images. The Content Bar takes you from “where do I start?” to writing emails that convert, captions that connect and stories that get people in your DMs, so you save time WHILE your bank balance increases.

Resources: 

Book Brenna Mentions: https://a.co/d/bCqyleF 

Pre-Launch Cheat Sheet: https://brennamcgowan.co/cheatsheet/

Application to get on waitlist to fix your offer: https://www.instagram.com/brennamcgowanco/   

 

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