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Jul 22, 2020

Movements have people who are raving fans, having life changing experiences with the value you provide and going out of their way to share your knowledge.  These fans are eager for you to create a product they can buy from you and become your biggest asset.

Far too many entrepreneurs and startups rely on how amazing their product is (in their own biased eyes), but when it comes time to monetize it -they find it frustrating that not more are listening.

2020 was filled with many challenges for people with products or services and what was abundantly clear is that those who were known and had the necessary parts of a movement in place rose to the top and shined above everyone else.